Sochi 2014 Winter Olympics - Coca-Cola bottle
Coca -Cola "ВСЕМИРНЫЙ ПАРТНЕР" ("WORLDWIDE PARTNER") Coca-Cola has been forced into the closet regarding its sponsorship of the 2014 Winter Olympics in Sochi. It has shut down an interactive feature that allowed people to put messages on Coke cans cheering the Olympic athletes. The scrapping of the feature comes days after LGBT activists hijacked the campaign, urging people around the globe to use the cans to highlight messages about Russian anti-gay brutality and what activists view as Coke’s demonstration of its tacit lack of concern about Russia’s anti-gay laws by sponsoring the games. That happened a couple of days after Coke saw its iconic 1971 commercial featuring singers wanting “to buy the world a Coke” re-edited by Queer Nation NY, going viral, with images added showing Russian security officials and police brutally cracking down on LGBT protestors. The 2014 Winter Olympics, officially called the XXII Olympic Winter Games was an international winter multi-sport event that was held from 7 to 23 February 2014 in Sochi, Krasnodar Krai, Russia, with opening rounds in certain events held on the eve of the opening ceremony, 6 February 2014.